The Power of Social Media
Social media is an amazing thing. From connecting people around the world, to spreading positive messages, it is a powerful tool that unites us all. It definitely has its downsides ... people having a platform to share rude or hateful comments, people associating their worth to the number of likes, the list goes on, but today we are going to talk about the great things about social media. The powerful tool that drives our world.
Over the past year and a half I have been trying to grow Training2XL as a business. I quickly realized that being a frequent user on social media is crucial to being successful, so I knew I had to step up my game if I wanted to get the word out. I started reading books on social media (my favourite is The Art of Social Media); ones that taught me the right time to post, how to word captions, and what to write in my bio. I began mapping out my week of content on instagram and tried to be strategic when I posted, and still continue to do that today. The part that always amazes me the most is the use of HASHTAGS - those little number signs you throw beside a word and suddenly it links you to thousands of others. This is always where the real fun begins ...
I have been a Women's Health Magazine subscriber for the past 10 years or so. I love the way they make health, fitness, and nutrition accessible for all readers, and how they make it something for women to enjoy. That's powerful sh*t right there. Side note, it may or may not be my dream to be the Fitness Director of Women's Health one day, but I'll just leave that here for now ... I started picking up on the hashtags they were using last summer and decided to tag a couple pictures with it, then I saw that Sports Illustrated was using another. Yes, hashtags can totally get annoying sometimes, but other times they are quite useful.
Long story short, within a couple months I was featured twice in Women's Health Magazine, once on the Sports Illustrated instagram account, and most recently (today), one of my pictures was reposted on Shape Magazine's instagram. I am by no means telling you this to sound cool - I am simply showing the power of social media.
One of my coaching philosophies is that if I get through to ONE athlete, I've done my job. I take the same approach with my social media ... if I get through to ONE person, then all this time I spend writing posts, taking pictures, and sharing my love for training and nutrition, is worth it. I mean, I'll be honest - I usually just think my mom is the only one reading these, but I've recently found out even she's too cool to do that - so if you're reading this, thank you!
I will continue to post and hashtag frequently (even though my brothers always mock me when I do), because I know its linking me to someone I wouldn't have connected with otherwise.
My advice? Continue to use social media in a powerful and positive way, but don't forget about the real world - its pretty cool too.